Grocers today need to see the data behind customers and inventory. RORC is industry-leading software for supermarket and grocerant POS, back-office, and DSD. Manage, market and grow your business with DUMAC’s solution—and create a strong impression for your loyal customers.

See it in action

Benefits of Using RORC

Over 1,500 independently owned and operated supermarkets rely on RORC to manage, market and grow their businesses. Here are just a few reasons why:

computer icon

Reliable, scalable software written in the United States by a company that is agile, nimble, and responsive

document icon

Customizable reporting with drill-downs and intelligent archiving

users icon

Strong user community with heavy input into features and product direction

tools icon

Easily integrates third-party solutions and marketing tools like e-commerce, loyalty, and mobile couponing

Reach out to our team to see what RORC can do for you!

Get in touch

More Than POS

RORC’s easy-to-adopt platform offers a robust functionality with features that improve all aspects of your business.


Accounting interface

Loyalty card integration

Direct store delivery (DSD)

Scale interface

Web/mobile shopping

Web reporting and scheduling

Expanded APIs


The RORC Advantage

Our team of experts is committed to understanding your business from all angles to provide a reliable, custom end-to-end software solution. RORC’s industry-leading service and support offerings include U.S.-based help desk support as well as software and hardware troubleshooting.

Get in touch with our team to start realizing the benefits of RORC.

Connect with us

Why our clients love us

DUMAC’s team is very responsive and adaptable to our needs. The ability to integrate RORCv6 with BRdata has been great for us and I would recommend the combination to any other grocer.

Ellis Lanaux

Chief Information Officer at Langenstein’s

Training was great and everybody was able to catch on right away. The system’s intuitive design means we spend less time on training for our POS system and more time developing employees in other areas.

Ashlee Johnston

Manager at Associated Food Stores


The RORC Advisory Committee

Our RORC Advisory Committee (RAC) is a hand-picked collection of Retail Technology Leaders who gather monthly to lend their insights to the RORC product development process.

RAC members are encouraged to provide open and honest feedback on the product, articulate their desires for enhancements and improvements, and discuss how the product is being used within their stores. This team also maintains a healthy dialogue between the various members about the product, its usage, and relevant retail technology trends.

RAC members also serve as alpha or beta testers of RORC products, as well as being asked to offer feedback on potential changes or additions to future products.

Get in touch

Have questions? Fill out the form and one of our experts will connect with you.


Sales & Support: (315) 463-1010

Corporate Headquarters:
19 Corporate Circle
East Syracuse, New York 13057